Good Moves #3: From India to Geneva

Hi everyone,

In this third episode of Good Moves, we’re bringing you some of the most passionate people when it comes to using behavioural science for sustainable outcomes.

First, we interviewed Prakash Sharma and Reshma Tonse — a.k.a. ‘The behavioural science couple’ — a driving force behind the development of behavioural science in India and globally, with the creation of initiatives like the Diversifi network or the Behavioural Science Club. A very frank and open discussion that we hope you’ll enjoy.

And we welcome our first contributor to Good Moves: Beatrice Conte. Beatrice works for the Consumer Decision and Sustainable Behavior Lab at the University of Geneva. In her first article for Good Moves, Beatrice talks about one of her passion points, the role of positive emotions to encourage sustainable behaviours. A very promising approach.

Enjoy Good Moves,

The Behaven team

P.S.: if like Beatrice, you would like to become a Good Moves contributor, share your experience or write about behavioural sustainability, please get in touch.


Context Architecture and Sustainability

In this refreshing interview, Prakash Sharma and Reshma Tonse talk about the importance of local nuances and context for successful behaviour change, the benefits of using a multidisciplinary approach, and the fact that, in most cases, understanding the problem actually is the problem. They also draw parallels between sustainability and religion. Recommended reading.

Discover the interview


Positive Emotions and Sustainable Behaviour Change

Beatrice Conte intervenes as contributor to Good Moves to talk about the power of positive emotions to encourage sustainable behaviour change. “Finding ways to leverage positive emotions as motivators of sustainable behaviour change is a very promising avenue for behavioural interventions”, she concludes.

Read the article


“Reduce Meat” vs “Eliminate Meat”: Which One Works Best?

When encouraging people to eat less meat, is it more effective to use “reduce” appeals that encourage the consumption of less meat or “eliminate” appeals that urge to categorically stop eating meat?

A recent research suggests that “reduce” appeals in dietary reports effectively reduced meat consumption, with lasting effects over a period of five months, while the “eliminate” appeal did not.

Read the paper


Discover the new Diversifi Website

Diversifi, the global collaborative network of applied practitioners — which Behaven is member of — has a new website, with more details on how we can help organisations use behavioural science in society, communities & businesses. Go and have a look!

Go to the site


Missed the Previous Episodes?

Check out Good Moves #1, with an interview of Bas Verplanken on habits and sustainability, and a summary of the most effective strategies for encouraging sustainable behaviours.

And check Good Moves #2, with an interview of Olivier Sibony on corporate decision making and sustainability, and the summary of an excellent paper on cognitive biases and corporate climate change inertia.

Read Good Moves #1

Read Good Moves #2