GOOD MOVES #8: Anaïs Rocci & Colin Strong
Hi everyone,
Emmanuel and Boris might not see eye to eye but that hasn’t prevented us from bringing France and the UK together in this newsletter. Indeed, for this last episode of 2021, we have interviewed Anaïs Rocci and Colin Strong.
Colin, Head of Behavioural Science at Ipsos MORI, is a household name in behavioural science circles and his view on approaching the discipline from a broader, richer perspective, including when it comes to sustainability, is what motivated us to interview him.
And the interview of Anaïs, who works for the French Agency for the Ecological Transition, is perhaps one of the most insightful ones we’ve done this year. Definitely a recommended reading.
As we wrap up 2021, we would like to thank a number of people starting with you. Our belief is that changing behaviour is essential to making our societies sustainable and we couldn’t be happier to see that more and more of you are reading Good Moves since we started in March.
And a big thank you to our interviewees and contributors who have given their time and insights to help us all better understand why and how to use behavioural science for sustainable outcomes.
Last but not least, ‘tis the season to be jolly… in nature’, as Ramya Rao explains in her second article on mindfulness and sustainability. As the year comes to an end and we find ways to slow down and reflect, consider stepping out into nature, it could help the planet too.
Enjoy Good Moves and stay sustainable,
The Behaven team
P.S.: If you would like to become a Good Moves contributor, share your experience or write about behavioural sustainability, contact us.
A Broader Perspective on Behaviour Change
Colin Strong, Head of Behavioural Science, talks about how Ipsos applies behavioural science to client challenges and how it can be used to facilitate pro-environmental behaviours.
Behavioural Science in Environmental Policies
Anaïs Rocci, Sociologist at ADEME, the French Agency for the Ecological Transition, talks about understanding and influencing behaviour change in the context of the ecological transition, and how this informs environmental policies.
‘Tis the Season to Be Jolly – In Nature!
Following her first article on the links between mindfulness and consumption, Ramya Rao shares her second article from her miniseries on Mindfulness and Sustainability. This time, she looks at the importance of spending time in nature. How does reconnecting with the natural world benefit us and the world we live in? And what happens when we practise mindfulness in nature?
Missed the Previous Episodes?
Curious to read more about sustainable diets, behavioural insights for climate action or harnessing positive emotions to promote sustainable behaviour change?