GOOD MOVES #9: Sustainable Mobility
Hi everyone,
A live project and a number of conversations about mobility and behaviour change have inspired us to focus on sustainable mobility for this 9th episode.
According to Carbone4, driving represents the highest proportion of our personal carbon footprint. And the UK’s Climate Change Committee reported that 60% of all emission reductions needed to achieve net-zero by 2050 will demand non-mandatory behaviours that include adopting new technology, switching to green modes and reducing the use of highly polluting options.
These are big challenges, especially as research shows that our mobility behaviours and choices are far from being rational.
Behavioural science has a key role to play in making transport more sustainable and to better understand how we can do this, we have interviewed Pete Dyson from the UK Department for Transport. Pete recently published a fascinating – and entertaining – book together with Rory Sutherland, called ‘Transport for Humans’. In this interview, Pete shares some gems from the book and talks about his role as a behavioural scientist specialising in transport.
And as we are currently busy with an exciting mobility behaviours project, we also wanted to share a summary of an article about the irrationalities of our mobility behaviours. Car vs public transport. Guess who wins?
Enjoy Good Moves and stay sustainable,
The Behaven team
Transport for Humans
He works as a Principal Behavioural Scientist at the UK Department for Transport and has just released his book 'Transport for Humans' with Rory Sutherland. In this interview, Pete Dyson talks about the contribution of behavioural science to encouraging sustainable transport behaviours.
The Irrationality of Transport Behaviours
Behaven has summarised for you this Garcia-Sierra et al. article about the irrationalities of our transport behaviours and how behavioural science can help promote more sustainable mobility behaviours.
Missed the Previous Episodes?
Curious to read more about sustainable diets, behavioural insights for climate action or harnessing positive emotions to promote sustainable behaviour change?